Sans Normal Asran 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Halifax' by Hoftype, 'Possible' by K-Type, and 'Camphor' and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, utilitarian, clarity, versatility, modernity, readability, systematic, rounded, geometric, monoline, open apertures, large counters.
A clean, monoline sans with predominantly rounded, geometric construction and smooth, even curves. The letterforms show generous counters and open apertures (notably in C, S, a, e, and s), with simple, unadorned terminals and a steady rhythm across mixed case and numerals. Proportions feel balanced and legible, with straightforward joins and minimal modulation, giving the design a crisp, contemporary texture in text and at display sizes.
This font suits UI and product interfaces, wayfinding and signage, and general-purpose editorial layouts where consistent readability is required. Its clean geometry also works well for brand systems, slide decks, and headings that need a contemporary, no-nonsense look without feeling stark.
The overall tone is modern and neutral, with a friendly clarity that feels practical rather than expressive. Its rounded geometry and open shapes keep it approachable, while the restrained detailing maintains a professional, matter-of-fact voice.
The design appears intended as a versatile everyday sans: straightforward, legible, and visually consistent, prioritizing clear silhouettes and open interior space for comfortable reading across a range of sizes.
Uppercase forms read cleanly and geometric, while the lowercase introduces a slightly softer, more human cadence without adding calligraphic cues. Numerals are clear and uncomplicated, matching the same rounded, even-stroke logic as the letters.