Sans Normal Akbay 20 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Acherus Feral', 'Acherus Grotesque', and 'Chesna Grotesk' by Horizon Type (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, friendly, modern, approachable, confident, clean, soften modernism, maximize impact, ensure legibility, friendly branding, rounded, geometric, open, sturdy, high-contrast counters.
This typeface is a heavy, rounded sans with smooth, geometric construction and consistently uniform stroke weight. Curves are broadly circular and terminals read as cleanly cut, giving the letters a crisp silhouette despite the soft overall geometry. Counters are generous and open (notably in forms like a, e, and g), supporting clarity at larger sizes, while the proportions stay compact and sturdy with a stable baseline and even vertical rhythm. Figures follow the same rounded, solid build, with simple, easily scannable shapes and minimal interior detailing.
Best suited for headlines, short text, and display-driven applications where its weight and rounded geometry can carry a message with clarity and presence. It should perform well in branding, packaging, posters, and signage, especially when a friendly modern tone is desired and strong letter recognition is important.
The overall tone is contemporary and personable: bold enough to feel confident, but rounded enough to stay friendly and non-aggressive. Its clean geometry suggests a practical, modern voice suited to straightforward messaging rather than ornate or expressive styling.
The design appears intended as a versatile, modern rounded sans for prominent typography—balancing geometric simplicity with softened shapes to remain welcoming. Its sturdy build and open counters point to an emphasis on readability in bold display contexts while keeping a contemporary, approachable personality.
Round forms (C, G, O, Q) maintain consistent curvature and weight, and the joins in letters like n, m, and h are smooth and robust, which helps prevent weak spots in heavy settings. The lowercase shows a single-storey a and g, reinforcing an informal, approachable character while keeping letterforms highly legible.