Slab Contrasted Pily 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Cargan' by Hoftype, 'Weekly' by Los Andes, 'Posterizer KG Rough' by Posterizer KG, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, bold, confident, traditional, rugged, editorial, impact, legibility, emphasis, solidity, display, blocky, chunky, sturdy, compact counters, rectangular serifs.
A heavy slab-serif design with broad proportions and a compact, blocky rhythm. Strokes are robust with squared terminals and prominent, rectangular serifs that create a strong baseline and consistent texture. Counters are relatively tight and the curves (notably in C, G, O, S) are full and rounded, balancing the rigid slab structure with a slightly softened, printed feel. The lowercase shows a sturdy, readable build with a single-storey g and generous, weighty dots and punctuation.
Well-suited to headlines, posters, packaging, signage, and sports or collegiate-style branding where a strong, dependable voice is needed. It can also work for editorial deck heads, pull quotes, and short subheads, especially at larger sizes where the heavy weight and tight counters remain clear.
The overall tone is confident and assertive, with a sturdy, workmanlike personality. It reads as friendly but no-nonsense, leaning toward classic Americana and editorial gravitas rather than sleek minimalism.
This font appears designed to deliver high-impact, highly legible typography with a strong, grounded presence. The prominent slabs and dense color suggest an intention to hold up in attention-grabbing settings while keeping letterforms familiar and readable.
The numerals are heavy and straightforward, matching the overall mass and maintaining strong silhouette clarity. Spacing in the samples creates a dense, authoritative texture that benefits short-to-medium display lines more than extended body copy.