Sans Other Ursu 10 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, logotypes, posters, branding, packaging, futuristic, techno, sporty, racing, aggressive, speed, impact, tech aesthetic, distinctiveness, display use, rounded, angular, oblique, extended, geometric.
A slanted, extended sans with squared, rounded-corner outlines and a consistently heavy stroke. Counters tend toward rectangular forms, and many joins are softened into smooth radiused corners, producing a streamlined, engineered look. Letterforms show deliberate stencil-like openings and cut-ins in places (notably in bowls and diagonals), with a forward-leaning rhythm and slightly compressed apertures that keep shapes compact at display sizes. Numerals follow the same chamfered geometry, with a distinctive slashed zero and monoline-like continuity across curves and straights.
Best suited to headlines, identity work, and short bursts of text where its forward-leaning, geometric character can read as intentional styling. It fits tech and gaming graphics, motorsport or athletic branding, product packaging, and UI/overlay titling where a compact, high-impact texture is desired.
The overall tone feels fast, synthetic, and performance-oriented—akin to motorsport branding, sci‑fi UI typography, and industrial product marking. The oblique stance and squared geometry combine to project speed and controlled aggression, while the rounded corners keep it sleek rather than brutal.
The design appears intended to deliver a sleek, speed-driven display sans that blends squared industrial geometry with rounded corners and strategic cut-ins for a recognizable techno voice. Its extended proportions and oblique motion cue help it stand out in branding and titling contexts.
Spacing appears tuned for display, with strong horizontal presence and consistent cap-to-cap texture. The angular diagonals (K, N, V, W, X, Y, Z) and squared bowls (B, D, O, P, Q, R) create a cohesive techno palette, while the distinctive internal cuts add identity but may require larger sizes for best clarity.