Sans Normal Ombap 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' and 'Berthold Standard' by Berthold, 'Neue Haas Grotesk Text' by Linotype, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, straightforward, punchy, impact, clarity, modernity, approachability, simplicity, rounded, blocky, geometric, compact, clean.
A heavy, rounded sans with broad, even strokes and smooth curves paired with firm, straight terminals. The overall construction leans geometric, with circular bowls and simplified joins that keep counters open and shapes highly consistent. Proportions feel compact and sturdy, with short, sturdy stems and minimal modulation, creating a dense, poster-ready texture. Numerals and capitals match the same robust rhythm, favoring clarity and mass over delicacy.
Best suited for headlines, posters, signage, and packaging where a strong, compact sans is needed to carry impact. It also works well for branding and social graphics that benefit from a friendly, contemporary voice and clear, high-mass letterforms.
The tone is bold and direct, projecting a friendly modernity rather than austerity. Its rounded geometry softens the weight, giving it an approachable, upbeat presence that reads as contemporary and energetic. The overall feel is pragmatic and confident, suited to messaging that wants to be seen quickly.
The design appears intended to deliver maximum visibility and a clean, modern character through simplified geometric forms and substantial stroke weight. It prioritizes bold presence and straightforward readability, aiming for a versatile display sans that stays approachable.
The letterforms emphasize solid silhouettes and uncomplicated details, which helps maintain legibility at large sizes and in high-contrast applications. The weight and compactness create strong word shapes, especially in headlines and short bursts of text.