Serif Other Emgi 1 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine covers, branding, packaging, dramatic, editorial, theatrical, mysterious, classic, distinctive display, engraved effect, wordmark appeal, editorial impact, incised, notched, triangular serifs, high impact, sharp.
A decorative serif built from bold, sculpted strokes with repeated wedge-like cut-ins and sharp triangular terminals. The letterforms mix broad curves with sudden angular bites, creating a chiseled, stenciled impression while remaining continuous rather than fully segmented. Counters tend to be open and generously proportioned, and many joins resolve into pointed spur shapes that read like incisions. The overall rhythm is assertive and display-oriented, with distinctive internal negative spaces doing much of the visual work.
Best suited to large sizes where the carved details and triangular terminals can read cleanly—headlines, cover lines, logos, and campaign typography. It can add distinctive texture to short editorial subheads or pull quotes, and it works well where a bold, stylish serif is needed without relying on high-contrast hairlines. For long passages, its strong internal cutouts may become visually busy, so it’s most effective in display roles.
The font conveys a sense of drama and ceremony, like engraved lettering adapted for modern editorial use. Its sharp cutaways and blade-like serifs add tension and flair, suggesting fashion, noir, or theatrical branding rather than everyday text. The tone feels premium and slightly enigmatic, balancing classical serif cues with overt stylization.
The design appears intended to reinterpret a classic serif silhouette through incised, wedge-cut detailing, producing an engraved, fashion-forward display face. The consistent notching and sharp terminals suggest a focus on creating a memorable wordshape and a strong black-and-white pattern for impactful titles.
The notched construction is highly consistent across capitals, lowercase, and numerals, giving the set a unified signature even when letter widths vary. In text, the cut-ins create strong texture and contrast through negative space, so spacing and size choice will materially affect how crisp the details appear.