Serif Other Etda 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, fashion branding, magazine titles, dramatic, elegant, art deco, editorial, stylish, display impact, distinctive texture, vintage glamour, brand signature, stencil-like, notched, high-contrast feel, sharp terminals, sculpted.
This typeface uses a serifed, display-oriented construction with sculpted strokes and distinctive triangular notches that create stencil-like breaks at joins and terminals. Curves are smooth and rounded, while many horizontals and serifs resolve into sharp, wedge-shaped points, producing a cut-paper or chiseled effect. The letterforms are generally open and generously proportioned, with a steady rhythm and consistent notch logic across uppercase, lowercase, and numerals. Counters tend to be broad and simplified, and the overall silhouette reads cleanly despite the decorative incisions.
Best suited to headlines and short display settings where the wedge notches can be appreciated, such as posters, magazine and editorial titling, fashion or nightlife branding, and distinctive logotypes. It can also work for pull quotes and packaging front panels when set with comfortable tracking and ample size.
The notched wedges and polished curves give the font a theatrical, fashion-forward tone that feels both vintage and modern. It suggests Art Deco–leaning sophistication with a slightly mischievous, poster-ready punch, making text feel curated and intentional rather than utilitarian.
The design appears intended to deliver a classic serif foundation with a distinctive carved/stenciled twist, creating an instantly recognizable texture without losing overall legibility. It prioritizes a strong, stylish word shape and a repeatable notch motif that brands can use as a signature visual element.
In paragraph samples the notch pattern remains consistent and becomes a defining texture, especially in rounded letters (O, C, G, Q) and in diagonals (N, V, W, X). The numerals follow the same carved styling, helping headlines and date lines feel cohesive. Because the defining cuts are integral to the design, the face reads best when given enough size for the interior shapes and notches to remain clear.