Sans Normal Osrip 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' and 'Berthold Standard' by Berthold, 'Swiss 721' by Bitstream, 'Newhouse DT' by DTP Types, 'Applied Sans' and 'CG Triumvirate' by Monotype, and 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, utility, bold branding, geometric, compact, blocky, rounded, high-ink.
A heavy, geometric sans with broad circular curves and flat, squared terminals. The letterforms are compact and tightly constructed, with large counters that stay open despite the weight. Strokes are uniform and dense, producing a strong silhouette; joins are clean and mostly rectilinear where structure demands it (notably in K, M, N, V/W). The lowercase is sturdy and workmanlike, with a double-storey g, a single-storey a, and a short-shouldered r, giving the texture a firm, economical rhythm. Numerals are similarly robust and rounded, designed to hold their shape at display sizes.
Best suited for headlines, large-format messaging, and identity work where strong presence and quick readability are priorities. It will perform well in posters, signage, packaging, and bold UI accents where a compact, high-impact sans is desired.
The overall tone is bold and direct, with a friendly geometric smoothness that keeps it from feeling aggressive. It reads as contemporary and utilitarian, suited to messaging that needs to feel assertive, simple, and accessible.
The design appears intended as a sturdy, modern display sans that maximizes visual weight and clarity through simple geometric construction, open counters, and clean terminals. It prioritizes impact and straightforward legibility over refinement or calligraphic character.
Curves (C, G, O, Q, S) are notably full and circular, while diagonals (V, W, X, Y) are crisp and structural, creating a balanced mix of softness and angularity. The punctuation and spacing in the sample suggest the design is optimized for impact and legibility in short bursts rather than delicate typographic nuance.