Sans Normal Osrid 12 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Massilia' by Blaze Type, 'Tecna' by Corradine Fonts, 'FF Neuwelt' and 'FF Real Head' by FontFont, 'Binate' by Monotype, 'Ansage' by Sudtipos, and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, approachability, brand voice, geometric, rounded, blocky, compact counters, sturdy.
A heavy, geometric sans with broad proportions and smooth, rounded curves paired with crisp terminals. Stroke weight is consistently solid across the design, with generous bowls and compact internal counters that keep forms dense and high-impact. The lowercase shows a tall x-height with simple, single-storey constructions where applicable, and the overall rhythm reads even and stable. Numerals match the letterforms in weight and width, producing a cohesive, poster-ready texture in both all-caps and mixed-case settings.
Best suited to headlines, display copy, and short bursts of text where maximum presence is needed. It performs well for branding, packaging, and signage that benefit from a strong, modern sans voice, and can also work for UI labels or badges when set with ample spacing.
The tone is bold and upbeat, projecting clarity and confidence without feeling sharp or aggressive. Its roundness and simplified construction add an approachable, contemporary flavor that works well for attention-grabbing messages.
The design appears intended to deliver a strong, contemporary display sans that stays simple and highly legible while maximizing visual weight. Its geometry and rounded forms suggest a focus on versatility for bold brand statements and clear, impactful communication.
At text sizes the dense counters and heavy joins create a dark, unified color, while at larger sizes the clean geometry and smooth curves become the primary character. The set maintains a consistent, no-nonsense silhouette with minimal stylistic quirks, prioritizing legibility and impact.