Sans Normal Lukiv 14 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Banjax' and 'Banjax Notched' by Monotype and 'Loew' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display advertising, sporty, punchy, energetic, confident, retro, impact, motion, headline emphasis, brand presence, sport aesthetic, oblique, rounded, compact counters, soft corners, dynamic.
A heavy, oblique sans with rounded geometry and sturdy, low-detail construction. Curves are broad and smooth, terminals tend to feel softly squared, and counters are compact, giving the face a dense, high-impact texture. The slant is consistent across caps, lowercase, and figures, and the rhythm is driven by simple bowls and strong diagonals rather than fine modulation. Numerals are similarly robust and built for bold display, with simplified interior shapes and clear silhouettes.
Best used in large-size settings where impact and speed are priorities: headlines, posters, sports and fitness identities, product packaging, and bold promotional graphics. It can also work for short UI labels or badges when a strong, energetic voice is desired, but its density and compact counters suggest avoiding long-form text at small sizes.
The overall tone is assertive and kinetic, with a sporty, poster-forward presence. Its rounded massing keeps it friendly rather than aggressive, while the consistent oblique angle adds motion and urgency. The result feels suited to energetic branding and attention-grabbing headlines.
The design appears intended to deliver maximum punch with a clean, modern sans structure, adding motion through a consistent oblique stance and rounded, simplified forms. It prioritizes quick recognition and strong silhouettes, aiming for energetic display use in branding and promotional contexts.
Lowercase forms show single-storey construction where applicable and maintain a uniform, compact feel, helping short words read as solid blocks. Round letters like o/e/c stay close to circular, while diagonals (v/w/x/y) emphasize the forward lean and contribute to a fast, athletic cadence. Spacing in the sample text appears tuned for impact at large sizes, producing a tight, cohesive line color.