Sans Normal Ludev 11 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, kids media, sports branding, playful, bouncy, friendly, energetic, bold, attention grabbing, approachability, motion, informality, display impact, rounded, soft corners, oblique, chunky, compact counters.
A heavy, rounded sans with an oblique slant and softly beveled terminals that give strokes a slightly wedge-like finish. Curves are full and smooth, with compact counters and generous stroke thickness that keeps interior spaces tight at smaller sizes. Proportions lean broad, and the rhythm feels intentionally uneven and lively, with subtle shifts in width and stance between characters. The numeral set matches the weight and slant, using sturdy, simplified forms that stay consistent with the overall chunky geometry.
Well suited to short, bold statements such as headlines, posters, signage, and branded lockups where impact is the priority. Its friendly, rounded forms also fit packaging, kids-focused graphics, casual entertainment, and energetic sports or event identities. For longer text, it works best in brief bursts or at larger sizes to preserve clarity.
The tone is upbeat and approachable, with a buoyant, cartoon-leaning personality. Its slanted, springy forms suggest motion and informality, making it feel cheerful and attention-seeking rather than sober or technical.
Likely designed to deliver maximum punch with a warm, informal voice: big shapes, rounded construction, and a consistent slant that creates a sense of motion. The emphasis appears to be on distinctive display presence and friendly character rather than quiet neutrality.
The design relies on strong silhouettes and rounded geometry, so it reads best when there is enough size or spacing to prevent counters from filling in. The oblique angle is pronounced and consistent across upper- and lowercase, which adds momentum and a slightly quirky, hand-cut feel despite the clean sans construction.