Slab Contrasted Suja 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' and 'Shandon Slab' by Hoftype, 'Newslab' by Latinotype, 'Quitador' by Linotype, 'Certo' and 'Egyptian Slate' by Monotype, 'Quadon' by René Bieder, and 'Tabac Slab' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, traditional, industrial, retro, impact, stability, authority, heritage, readability, blocky, compact, bracketed, robust, high-impact.
A heavy, block-forward slab serif with broad proportions and strongly rectangular construction. Stems are thick and steady, with squared-off terminals and prominent slab serifs that read as slightly bracketed in places rather than purely mechanical. Counters are relatively tight for the weight, and curves (notably in C, G, O, S, and 8) are rounded but restrained, keeping an overall engineered, poster-ready silhouette. The lowercase is substantial and sturdy, with single-storey forms where visible (a, g), and the numerals match the same dense, high-ink rhythm for consistent color in text.
Best suited to headlines, posters, and display typography where strong structure and immediate presence are needed. It can also anchor branding, packaging, and signage that benefit from a sturdy, traditional voice and dense typographic color.
The tone is assertive and dependable, with a classic, workmanlike presence that feels rooted in editorial and heritage signage. Its mass and slabs convey authority and practicality, while the rounded joins keep it from feeling overly harsh.
The likely intention is to provide a bold, attention-holding slab serif that delivers clear, durable shapes and a confident editorial or industrial flavor. Its wide stance and heavy slabs prioritize impact and stability over delicacy.
The design maintains a consistent, even texture across mixed-case settings, with slabs and flat terminals creating clear word shapes at larger sizes. Diacritics and punctuation aren’t shown, but the displayed letters and figures suggest a cohesive, no-nonsense system intended for strong typographic hierarchy.