Sans Normal Igmep 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry, 'FS Aldrin' and 'FS Emeric' by Fontsmith, 'Fixga' by Formatype Foundry, 'Mohr Rounded' by Latinotype, and 'Lonie Soft' by Par Défaut (names referenced only for comparison).
Keywords: branding, packaging, posters, social media, children’s media, friendly, casual, playful, approachable, soft, approachability, readability, soft modernity, casual tone, rounded, monoline, humanist, informal, smooth.
A rounded, monoline sans with a consistent soft stroke and clearly eased terminals. The italic slant is gentle and uniform, with open, generously curved bowls and counters that keep text airy. Uppercase forms are simple and geometric-leaning but softened by rounding, while lowercase shapes maintain a steady rhythm with slightly lively, hand-drawn-like modulation in curves rather than true contrast. Numerals follow the same smooth, rounded construction, with clear silhouettes and minimal angularity.
Well suited to friendly branding, packaging, posters, and social media graphics where an inviting tone is important. It also fits editorial pull quotes, short UI headings, and children’s or lifestyle-oriented materials that benefit from soft, rounded letterforms and a casual italic voice.
The overall tone is warm and approachable, with a relaxed, conversational feel. Rounded joins and softened terminals give it a friendly, non-authoritarian voice that reads as modern and informal rather than technical or corporate. The slight liveliness in curves adds a playful energy without becoming decorative.
The design appears intended to provide an easygoing italic sans that stays highly legible while projecting warmth. By pairing monoline strokes with rounded geometry and open counters, it aims to deliver a modern, approachable texture that works in both headline settings and longer, conversational text.
Roundness is pervasive across corners and terminals, producing a cohesive, gentle texture in paragraphs. The slanted construction helps maintain momentum in longer lines, and the open apertures support legibility at display and text sizes, especially in mixed-case settings.