Sans Superellipse Abmab 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Zwo' by FontFont (names referenced only for comparison).
Keywords: ui text, branding, headlines, wayfinding, packaging, modern, friendly, neutral, clean, tech, clarity, approachability, versatility, contemporary branding, interface readability, rounded, soft, geometric, monoline, open apertures.
A rounded geometric sans with smooth, superellipse-like curves and largely monoline strokes. Counters are generous and forms stay open, giving letters a clear, even texture in text. Terminals are clean and straightforward, with subtly softened joins and corners that keep the silhouette calm rather than sharp. Proportions feel balanced and contemporary, with tidy spacing and a steady rhythm across capitals, lowercase, and figures.
Works well for UI labels, dashboards, and product interfaces where clarity at medium sizes matters. The softened geometry also suits brand systems, packaging, and marketing headlines that want a contemporary, welcoming voice. It can serve as a reliable sans for general editorial layouts when a rounded, modern texture is desired.
The overall tone is modern and approachable: clean enough for interface and editorial use, but softened by rounded geometry that reads friendly rather than austere. It suggests contemporary product design, digital UI, and upbeat branding without becoming quirky or playful.
Likely designed as a versatile everyday sans that blends geometric construction with softened, superellipse-derived curves to improve approachability and on-screen friendliness. The consistent stroke treatment and open forms point to an emphasis on clarity, neutrality, and broad applicability across digital and brand contexts.
Round letters (like O/C/G) keep a consistent superelliptical shape, while straight-sided letters (H/N/U) maintain smooth, slightly softened corners. The lowercase includes single-storey forms where expected (e.g., a), and the numerals appear clear and sturdy for general-purpose settings.