Sans Normal Segub 3 is a regular weight, narrow, low contrast, upright, short x-height font.
Keywords: ui labels, branding, packaging, posters, children’s media, friendly, casual, approachable, soft, playful, friendliness, approachability, simplicity, modern warmth, informality, rounded, monoline, humanist, open counters, loose spacing.
A rounded, monoline sans with soft terminals and gently irregular, humanist construction. Curves are smooth and generously rounded, with open apertures in letters like C, S, and e, and a relaxed rhythm across words. Uppercase forms are clean and simple, while the lowercase introduces more personality through slightly varied stroke joins and proportions; the overall texture stays even due to consistently low contrast. Numerals follow the same rounded logic, with simple, legible shapes and minimal ornamentation.
It works well for user interfaces, app labels, and short-to-medium text where a friendly, modern voice is desired. The rounded shapes also suit branding, packaging, and posters that benefit from an approachable, informal feel, including educational or kid-oriented materials.
The font conveys an easygoing, friendly tone—warm rather than technical—thanks to its rounded corners, open forms, and subtly informal drawing. It feels approachable and conversational, with a light, modern simplicity that avoids rigidity.
The design appears intended to deliver a simple, modern sans with softened geometry and a touch of humanist warmth. It prioritizes an even, calm texture and friendly presence over strict geometric precision, making it suitable for approachable communication.
In the sample text, the rounded terminals and open counters help maintain clarity at moderate sizes, while the slightly quirky lowercase details add character without becoming overly decorative. The overall impression is clean and contemporary, with a soft-edged finish suited to welcoming typography.