Sans Normal Seguf 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, packaging, wayfinding, friendly, approachable, clean, modern, casual, warm modernity, everyday legibility, softened neutrality, approachable voice, rounded terminals, soft geometry, open apertures, humanist touch, monoline.
A softly rounded sans with monoline strokes and gently curved joins. Terminals are consistently rounded, giving counters and shoulders a smooth, softened finish rather than sharp cutoffs. Proportions feel balanced and slightly informal, with open apertures and clear interior space that keeps letters readable in text. Figures follow the same rounded logic, with simple, open shapes and a calm, even rhythm across the set.
Works well for interface labels, product copy, and general editorial text where clarity and a relaxed tone are both important. Its rounded finishing and steady rhythm also make it suitable for branding, packaging, and signage systems that aim to feel approachable without becoming playful or decorative.
The overall tone is friendly and unpretentious, projecting a modern, everyday warmth rather than a stark technical feel. Rounded details and open forms create a welcoming voice that suits conversational copy and approachable branding.
The font appears designed to provide a clear, contemporary sans for everyday reading while adding subtle warmth through rounded terminals and smooth geometry. It prioritizes legibility and consistency in continuous text, with just enough personality to support friendly communication.
The design leans on circular and elliptical construction for bowls and counters, while diagonals and joints stay smooth and restrained, avoiding angular aggressiveness. Stroke endings and curves maintain a consistent softness that helps the type feel cohesive across both capitals and lowercase.