Sans Normal Lumuj 10 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Basenji' by Typodermic and 'Eastman' and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, retro, playful, dynamic, bold, impact, motion, approachability, display, rounded, soft corners, oblique, compact counters, chunky.
A heavy, oblique sans with rounded geometry and softened corners throughout. Strokes are thick and largely uniform, with broad bowls and compact internal counters that keep the silhouette punchy at display sizes. Curves are built from smooth, slightly squashed ovals, and terminals often finish with subtle shears that reinforce forward motion. The overall rhythm is wide and steady, with simple construction and minimal detailing for a clean, graphic presence.
Best suited to headlines, branding marks, posters, and packaging where bold, energetic typography is needed. It works especially well for sports and lifestyle graphics, youth-oriented campaigns, and short emphatic phrases where the rounded oblique forms can carry personality and impact.
The tone is energetic and upbeat, with a sporty, retro-leaning voice that feels confident and friendly rather than technical. Its rounded forms and strong massing read as approachable, while the slant adds speed and emphasis suited to high-impact messaging.
The design appears intended to deliver maximum impact with a friendly, rounded sans structure and a built-in sense of motion from the oblique posture. It prioritizes strong silhouettes and smooth curves for attention-grabbing display use.
The sample text shows strong word-shape cohesion and consistent slant, producing a lively texture in headlines. Numerals and capitals carry the same rounded, chunky logic, keeping mixed-case settings visually unified and logo-ready.