Sans Normal Amlak 14 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Afical' by Formatype Foundry, 'Helvetica Now' by Monotype, 'Franca' by René Bieder, 'Bassen' by SRS Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, modern, neutral, friendly, clean, pragmatic, versatility, clarity, contemporary branding, system consistency, geometric, open counters, round terminals, monoline, high legibility.
A clean, geometric sans with largely monoline strokes and generously open counters. Round letters lean on near-circular bowls and smooth curves, while straight-sided forms keep a crisp, engineered feel. The overall proportions are broad and spacious, with a tall lowercase structure and short extenders that keep lines compact and even. Joins and terminals read as straightforward and contemporary, producing a steady rhythm in both all-caps and mixed-case settings.
This face works well for interface typography, dashboards, and product copy where clarity and steady rhythm are priorities. Its broad proportions and open forms also suit branding systems, packaging, and wayfinding, and it can hold up in editorial layouts for headings and short-to-medium text blocks.
The tone is modern and matter-of-fact, with a friendly approachability coming from its rounded forms and open apertures. It feels calm and utilitarian rather than expressive, lending an understated confidence that suits everyday communication.
The design appears intended as a versatile geometric sans for contemporary communication, balancing clean construction with readable, open shapes. It emphasizes consistency across uppercase, lowercase, and numerals to perform reliably across both display and text-oriented settings.
Uppercase forms present strong, simple silhouettes, and the lowercase maintains clarity at text sizes through open shapes and clear internal spaces. Numerals match the same geometric logic, with smooth curves and consistent stroke presence that keep them visually aligned with the letters.