Sans Normal Hekeh 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, children's media, friendly, playful, casual, approachable, rounded, friendliness, approachability, informality, softness, clarity, soft, bubbly, informal, hand-drawn, open.
A rounded sans with smooth, monoline strokes and generously softened terminals throughout. The letterforms lean toward simple geometric construction, but with slightly uneven, hand-drawn curvature that keeps edges from feeling mechanical. Counters are open and airy, bowls are broadly rounded, and joins are gently eased rather than sharply angular. Spacing reads comfortable and loose in text, and the overall rhythm is lively without becoming erratic.
Well suited to brand marks, packaging, and headline work where an approachable, cheerful voice is needed. It also works nicely for short-to-medium text in educational materials, children’s products, apps, and signage that benefits from clear, rounded shapes.
The font conveys a warm, upbeat tone that feels conversational and human. Its rounded forms and softened finishes give it a friendly, kid-safe character, while the subtle wobble in curves suggests a casual, handwritten sensibility rather than a strict geometric system.
The design appears intended to deliver a modern rounded sans with a deliberately informal, hand-touched feel—prioritizing friendliness, clarity, and visual softness over strict geometric precision.
Uppercase forms stay clean and straightforward, while the lowercase introduces more personality in single-storey shapes and friendly curves. Numerals match the same soft, rounded logic and appear designed for readability in informal settings rather than rigid alignment.