Sans Normal Ofkem 4 is a very bold, normal width, monoline, upright, tall x-height font visually similar to 'Dazzle Unicase' by Device and 'ITC Avant Garde Gothic' and 'ITC Avant Garde Gothic Paneuropean' by ITC (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social media, friendly, playful, chunky, modern, confident, impact, approachability, clarity, modern branding, display legibility, rounded, soft corners, geometric, compact, high contrast counters.
A heavy, rounded sans with monoline strokes and strongly softened corners. Forms lean geometric, with near-circular bowls (o, O, 0) and large open counters that keep the dense weight readable. Uppercase letters are broad and stable, while the lowercase shows a tall x-height with compact ascenders/descenders, giving text a tight, efficient rhythm. Terminals are clean and blunt rather than tapered, and curves join smoothly into stems for an even, consistent color across words and headlines.
Best suited for large, attention-grabbing typography such as headlines, posters, brand marks, packaging, and social graphics where its rounded weight can deliver impact. Its open counters and clean construction also make it workable for short blurbs and UI labels when set with ample spacing.
The overall tone is upbeat and approachable, combining bold presence with soft, friendly curves. It reads as contemporary and informal, with a slightly toy-like, upbeat personality that still feels clear and intentional.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice—prioritizing strong silhouettes, consistent stroke weight, and clear interior spaces to stay legible even at heavy weights.
Distinctive rounded construction shows up in letters like a single-storey “a” and “g,” plus generously circular dots and bowls that create a cohesive, bubbly texture. Numerals are sturdy and simple, matching the letterforms with wide shapes and open interiors for quick recognition at display sizes.