Sans Superellipse Fidad 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: branding, sportswear, posters, headlines, packaging, sporty, techy, dynamic, modern, confident, speed, modernity, impact, clarity, oblique, rounded, squared, compact, streamlined.
A slanted, geometric sans built from rounded-rectangle and superellipse shapes, with smoothly softened corners and a steady, uniform stroke. Curves and counters tend to be squarish rather than purely circular, giving letters a compact, engineered feel. Terminals are clean and blunt, apertures are relatively tight, and the overall rhythm is forward-leaning with consistent spacing and sturdy proportions. Numerals match the same rounded-square construction, reading clear and stable at display sizes.
Well-suited to brand marks, sports and esports identities, tech-forward packaging, and punchy editorial headlines. It also works for UI labels, signage, and promotional graphics where a fast, modern voice and compact, rounded forms help maintain clarity at medium-to-large sizes.
The tone is energetic and contemporary, with a speed-and-motion character reminiscent of athletic branding and sleek product design. Its rounded geometry keeps it friendly, while the squared forms and firm terminals add a controlled, technical confidence.
The design appears intended to merge a streamlined, motion-oriented slant with a rounded-square geometric base, delivering a contemporary sans that feels both friendly and performance-driven. The consistent stroke and controlled curves suggest an emphasis on crisp reproduction and strong silhouette recognition in display settings.
The superelliptical construction is especially evident in round letters and digits, where counters look like softened boxes rather than ovals. The oblique stance and compact joins can make dense text feel assertive, so it shines most when given a bit of air or set at larger sizes.