Sans Normal Afmew 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Normaliq' by Differentialtype; 'Glober' by Fontfabric; 'Core Sans M', 'Core Sans N SC', and 'Core Sans NR' by S-Core; 'Geon' and 'Geon Soft' by cretype; 'Cabrito Sans' by insigne; and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, dynamic, sporty, modern, friendly, confident, add motion, increase impact, stay approachable, improve readability, slanted, rounded, soft terminals, large counters, open forms.
A slanted sans with rounded construction and smooth, continuous curves. Strokes are full and even, with softly finished terminals and generous counters that keep letters clear despite the heavy color. The geometry leans toward circular and elliptical bowls, with open apertures in forms like c, e, and s and a straightforward, single-storey feel in the lowercase. Capitals are broad and stable with compact joins, while numerals are rounded and substantial, matching the overall rhythm and forward-leaning cadence.
Best suited for headline and display work where an energetic, modern voice is needed—branding, promotional graphics, posters, and packaging benefit from its strong color and rounded readability. It can also work for short bursts of UI or editorial emphasis (pull quotes, callouts) where a bold italic tone is desirable.
The overall tone is energetic and forward-moving, with a sporty, contemporary presence. Rounded shapes and soft terminals keep it approachable, while the strong weight and consistent slant add confidence and momentum.
The design appears intended to combine a contemporary sans structure with a fast, italicized stance, delivering impact without sharpness. Its rounded forms and open counters suggest an emphasis on friendly legibility and high-visibility communication.
The italic angle is pronounced enough to read as purposefully kinetic rather than merely oblique. Spacing appears comfortable in the sample text, and the shapes maintain clarity through large interior spaces and simplified details.