Sans Superellipse Jesi 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Armature Neue' by PSY/OPS and 'Armature Neue' by fontBoy (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, kids media, playful, chunky, friendly, retro, cartoonish, impact, approachability, retro display, geometric softness, rounded, soft corners, bulky, bouncy, compact.
A heavy, rounded sans with superelliptical construction and softly squared curves. Strokes are uniformly thick with minimal contrast, producing a dense, blocky color and strong silhouettes. Counters are small-to-medium and often rounded-rectangular, while terminals are broadly rounded, giving a cushioned feel. The overall rhythm is compact and sturdy, with simple, geometric joins and slightly varied character widths that keep the texture lively in text.
Best suited to short, high-impact text such as headlines, logos, posters, and packaging where a bold, friendly presence is needed. It can work for brief emphatic copy in UI or social graphics, but the dense weight and tight counters suggest using generous sizes and spacing for comfortable reading.
The tone is warm and upbeat, leaning toward a retro display sensibility. Its bulbous forms and soft corners read as approachable and humorous rather than technical or formal, making it feel at home in casual, entertainment-driven settings.
The design appears aimed at delivering maximum impact with a soft-edged, geometric voice—combining sturdy, high-ink shapes with rounded-rectangle anatomy to create an approachable display sans for expressive branding and titles.
The capitals appear especially weighty and poster-like, while the lowercase keeps the same mass and rounded geometry for a consistent, punchy texture. Numerals match the letterforms with the same soft, chunky modeling, supporting cohesive headline systems.