Sans Normal Afrim 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type, 'Brooklyn' by Designova, 'Aspira' by Durotype, 'Neue Reman Sans' by Propertype, and 'Loew' and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, dynamic, sporty, friendly, clean, contemporary tone, forward motion, friendly clarity, brand emphasis, clean readability, oblique, rounded, geometric, open apertures, generous spacing.
This typeface is a rounded, geometric sans with a consistent oblique slant and smooth, low-contrast strokes. Letterforms lean on circular bowls and softly curved joins, with open counters and simplified terminals that keep shapes clear at a distance. Proportions feel expansive with roomy sidebearings and a steady rhythm across upper- and lowercase, while diagonals (like in A, V, W, Y) read crisp and stable. Numerals are similarly clean and modern, matching the same rounded construction and forward-leaning stance.
It suits headlines and short-to-medium copy where a lively, contemporary feel is desired, such as brand identities, sports or tech-adjacent marketing, posters, and packaging. The open forms and clear numerals also make it a practical choice for signage and interface callouts where a bit of motion and emphasis are beneficial.
The overall tone is contemporary and energetic, with a forward motion that suggests speed and momentum. Rounded geometry keeps it approachable rather than harsh, giving it a friendly, modern voice that still feels purposeful and technical.
The design appears aimed at delivering a modern, energetic sans that remains approachable through rounded geometry, pairing clear readability with a built-in sense of forward movement. It balances clean construction with a dynamic slant to create emphasis without resorting to heavy contrast or decorative detailing.
The italics are built into the core design rather than being a lightly slanted roman, and the rounded geometry remains consistent in both text and display sizes. The wide stance and open apertures support quick recognition, while the oblique angle adds emphasis even in longer lines.