Sans Normal Selek 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Brutalista' and 'Santi' by Latinotype (names referenced only for comparison).
Keywords: ui text, app design, web copy, wayfinding, presentations, friendly, modern, clean, approachable, neutral, everyday usability, screen readability, friendly neutrality, system coherence, rounded, soft terminals, open counters, humanist, unassuming.
A clean sans with gently rounded geometry and softly finished stroke ends. Letterforms rely on simple circular and elliptical construction, with open apertures and even, low-contrast strokes. Proportions are steady and readable, with a moderate x-height and generous interior counters that keep lowercase forms clear in text. Curves are smooth and consistent, and straight strokes avoid sharp corners through subtle rounding, giving the overall rhythm a calm, regular texture.
This face works well for UI and product copy, web and mobile reading, and general-purpose branding systems that need a modern but not overly stylized sans. Its open counters and smooth curves support comfortable long-form text at small to medium sizes, while the rounded details keep headings and labels feeling approachable.
The design reads as friendly and contemporary without calling attention to itself. Its softened corners and open shapes lend a welcoming, easygoing tone that feels suitable for everyday interfaces and editorial use where neutrality and approachability are priorities.
The likely intention is a broadly usable, contemporary sans that emphasizes clarity and friendliness through rounded construction and restrained detailing. It aims for consistent texture across cases and numerals, delivering a reliable, neutral voice for digital-first communication.
Uppercase forms stay straightforward and geometric, while the lowercase introduces slightly more warmth through rounded joins and open bowls. Numerals are simple and legible, matching the same rounded, low-contrast logic as the letters, which helps maintain a cohesive color across mixed text.