Sans Superellipse Horuj 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, logos, packaging, signage, posters, techy, industrial, retro, playful, sturdy, impact, clarity, modernity, friendliness, modularity, rounded, squared, blocky, compact, geometric.
This typeface is built from rounded-rectangle geometry, combining straight-sided stems with generously filleted corners and smooth, squared bowls. Curves tend toward superellipse-like forms, producing boxy counters in letters such as O, D, and P and a consistent, engineered silhouette across the set. Terminals are mostly flat and clipped, with minimal modulation, and the lowercase shows compact, single-storey constructions (notably a and g) that keep the rhythm tight and uniform. Figures and capitals share a similarly squared, compact build, giving the overall texture a dense, highly legible, sign-ready presence.
It performs best where strong silhouette and compact geometry are assets: branding marks, product packaging, posters, and wayfinding or labeling systems. The sturdy shapes and squared counters also suit UI titles, badges, and interface labels that need a firm, contemporary voice.
The tone reads utilitarian and tech-forward, with a distinct retro-digital flavor reminiscent of product labels, arcade-era graphics, and industrial signage. Its rounded corners soften the strict geometry, adding an approachable, slightly playful edge while still feeling robust and controlled.
The likely intention is to deliver a geometric, rounded-rect sans that feels contemporary and engineered while remaining friendly. By standardizing corner radii and keeping bowls squared, it aims for high-impact readability and a recognizable, tech-leaning personality suitable for display-forward typography.
The design emphasizes clear interior spaces and consistent corner rounding, which helps maintain clarity in dense settings and at smaller sizes. Several glyphs lean into squared apertures and compact joins, creating a cohesive, modular feel that stands out in headlines and short UI labels.