Sans Normal Karej 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Grift' by 38-lineart, 'Publica Sans' by FaceType, 'Mercenary' by Miller Type Foundry, 'Glence' by Nine Font, 'Bozon' by ROHH, and 'Atyp' and 'Atyp BL' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, emphasis, motion, impact, clarity, slanted, compact, clean, rounded, sturdy.
A slanted, heavy sans with smooth, round bowls and mostly uniform stroke weight. The letterforms are built from simple geometric curves and straight strokes, with crisp terminals and a consistent forward lean that creates strong directional rhythm. Counters are fairly open for the weight, and the overall construction favors stability over finesse, giving the shapes a dense, compact color in text. Numerals follow the same sturdy, rounded logic and read clearly at display sizes.
This font is well suited to short, high-impact copy such as headlines, posters, brand marks, and campaign graphics where a strong italic sans can add urgency. It can also work for labels and packaging that need bold, energetic emphasis, and for sports or tech-adjacent visual systems that benefit from a fast, modern voice.
The tone is energetic and assertive, with an athletic, forward-moving feel driven by the italic angle and bold mass. It reads as contemporary and practical rather than formal, suggesting speed, momentum, and confidence.
The design appears intended to deliver maximum emphasis with a clean, geometric sans structure, using a pronounced slant and substantial weight to project motion and strength. Its consistent construction suggests an emphasis on straightforward legibility and graphic punch in display settings.
In longer lines the heavy strokes and continuous slant create a strong typographic texture, making the face most comfortable where impact and emphasis are the goal. The geometry stays consistent across uppercase and lowercase, reinforcing a cohesive, utilitarian character.