Script Hogu 1 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: logos, headlines, packaging, posters, branding, playful, friendly, retro, casual, bouncy, handmade charm, expressive display, retro flavor, friendly branding, playful emphasis, rounded, looped, brushy, swashy, chunky.
A rounded, brush-like script with thick, smooth strokes and soft terminals. Letterforms lean forward with a lively, bouncing baseline rhythm and generous curves, often finishing in small hooks and looped entry/exit strokes. Caps are prominent and decorative, featuring teardrop counters and curled swashes, while lowercase forms stay compact with simplified joins and occasional open connections. Numerals are similarly curvy and informal, matching the heavy, handwritten texture.
Well suited to short display settings where a warm, handcrafted voice is desired—logos, product packaging, café or boutique branding, posters, and social graphics. It performs best at medium to large sizes where the loops, swashes, and rounded counters remain clear.
The overall tone is cheerful and personable, with a vintage sign-painting feel and a touch of whimsy. Its looping caps and soft, inky shapes suggest an inviting, handmade personality suited to upbeat, conversational messaging.
Designed to evoke an expressive handwritten script with bold brush presence, prioritizing charm and immediacy over formality. The emphasis on looped capitals and buoyant rhythm suggests an intention to stand out in branding and titling with a friendly, retro-leaning flair.
Spacing appears relatively tight in running text, creating a cohesive, headline-friendly mass of black. The style favors smooth, continuous motion over strict consistency, which enhances the hand-drawn character while keeping forms highly rounded and approachable.