Sans Normal Tiha 1 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, magazine, posters, fashion, luxury, dramatic, refined, display, luxury branding, editorial tone, refined contrast, high-contrast, elegant, crisp, airy, sculptural.
A high-contrast display face with sculpted, flared stroke endings that read as subtle wedge-like terminals rather than full serifs. Curves are smooth and rounded with tight inner counters, while straight stems stay crisp and vertical, creating a sharp light–dark rhythm across words. Uppercase forms are broad and stately, with generous spacing and clean joins; lowercase follows with similarly sculpted details and a slightly more compact feel. Numerals echo the same contrast and tapering, with distinctive, calligraphic stress visible in figures like 2, 3, and 9.
Best suited for headlines, deck copy, and branded statements where its contrast and crisp detailing can be appreciated at larger sizes. It also works well for magazine-style layouts and posters that benefit from an elevated, fashion-forward typographic presence.
The font projects an editorial, luxury tone—polished, composed, and intentionally dramatic. Its pronounced contrast and flared terminals add a fashionable, high-end voice that feels at home in magazines, branding, and sophisticated headlines.
The design appears intended to deliver a contemporary display voice that combines clean, sans-like simplicity with refined, flared terminals and calligraphic contrast. The goal seems to be a premium, attention-grabbing texture without heavy ornamentation.
In text settings, the strong contrast produces sparkling texture and prominent word shapes, especially where rounded letters alternate with narrow stems. The overall impression is sleek and modern-leaning, with classical, calligraphic cues supplied by the stressed curves and tapered endings.