Sans Normal Tiha 4 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, fashion, dramatic, refined, modern, luxury, impact, elegance, modernity, high-contrast, hairline, flared terminals, calligraphic, crisp.
A high-contrast display face with broad proportions and sharp transitions between thick verticals and hairline horizontals/diagonals. Curves are built from clean, near-elliptical bowls with crisp joins, while many strokes end in tapered, wedge-like flares rather than traditional serifs. The rhythm is bold and graphic, with prominent vertical stress, generous sidebearing feel in caps, and striking hairline details in letters like N, W, X, and the diagonals of V/Y. Numerals follow the same contrast logic, mixing sturdy stems with delicate, razor-thin connecting strokes.
Best suited to headlines and short blocks of text where the hairline detailing can be seen clearly—magazine covers, fashion/editorial layouts, brand wordmarks, posters, and premium packaging. It can work for larger pull quotes or titling, but will generally be more comfortable as a display face than for dense body copy.
The overall tone is couture-leaning and theatrical—polished, glamorous, and intentionally attention-grabbing. Its sharp hairlines and sculpted flares evoke luxury editorial typography while staying contemporary and controlled rather than ornate.
The design appears intended to deliver a modern luxury voice by combining wide, geometric roundness with extreme contrast and tapered, serifless terminals. Its letterforms prioritize impact and elegance, creating a distinctive silhouette for branding and editorial typographic statements.
Uppercase forms read more monumental and poster-like, while the lowercase introduces a slightly more calligraphic flavor through tapered terminals (notably in a, e, g, s) that adds motion and sophistication. The extreme contrast makes small-size text feel delicate, but at larger sizes the detailing becomes a defining feature.