Sans Normal Atroy 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, modern, neutral, clean, friendly, technical, clarity, versatility, approachability, modernization, humanist, open, rounded, crisp, economical.
A clean, upright sans with softly rounded curves and crisp terminals. Letterforms show open apertures and generous counters, giving the design an airy, readable texture in text. Strokes are even and steady, with subtle rounding at joins and a straightforward, geometric-leaning construction in rounds like C/O/Q alongside more humanist shaping in S and the lowercase. The lowercase uses a single-storey a and g, a compact e with a clear eye, and simple, legible numerals that sit calmly on the baseline.
Well suited to interface copy, product and corporate branding, and general-purpose editorial typography where a clean sans is needed without harshness. The open forms and even texture also make it appropriate for signage, wayfinding-style headings, and presentation materials that benefit from quick scanning.
The overall tone is contemporary and unobtrusive, aiming for clarity rather than personality-forward styling. Its rounded details keep it approachable, while the consistent rhythm and clean silhouettes add a slightly technical, systematic feel.
The design appears intended as a neutral workhorse sans: modern, readable, and adaptable across text and display settings. Its rounded, open shapes suggest an emphasis on friendliness and clarity while keeping a disciplined, contemporary structure.
In the sample text, spacing appears balanced with a steady color across lines, and the shapes hold up well at larger sizes without looking brittle. The mix of round geometry and gently humanist modulation makes it feel versatile rather than strictly geometric.