Sans Superellipse Pygew 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Aspira' by Durotype, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, utilitarian, techy, condensed, space efficiency, modern clarity, geometric character, display impact, geometric, rounded, compact, sturdy, clean.
A compact, geometric sans with rounded-rectangle (superellipse) construction and smooth, even stroke weight. Curves are broad and controlled, with soft corners and minimal modulation, giving counters a squarish-round feel in letters like O, C, and G. Proportions are tight and efficient, with short apertures and relatively closed bowls; terminals tend to be blunt and clean rather than tapered. The lowercase shows simple, single-storey forms (notably a and g) with sturdy verticals, while figures are similarly compact and uniform in color.
Works well for headlines, posters, and branding that need a strong, space-efficient word shape with a clean contemporary feel. It can also suit packaging and signage where compact letterforms and consistent stroke color help maintain impact at a glance.
The overall tone is straightforward and contemporary, emphasizing clarity and firmness over friendliness or elegance. Its compact shapes and squared-round rhythm suggest a practical, engineered voice—suited to interfaces and signage—while the rounded corners keep it from feeling harsh.
The design appears intended to deliver a modern, compact sans built from rounded-rectilinear geometry, balancing a technical, structured look with softened corners for approachable clarity. It prioritizes bold presence and tight rhythm for display and attention-driven typography.
The face maintains a consistent, dense texture in text, with limited interior whitespace and strong letter presence. The superelliptical geometry creates a distinctive rhythm: round forms read as rounded rectangles, and joins feel deliberately simplified for stability at display sizes.