Sans Superellipse Hudul 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Boldine' by Fateh.Lab (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, assertive, retro, utilitarian, impact, compactness, rugged clarity, brand presence, blocky, compact, square-rounded, ink-trap hints, stencil-like.
This typeface is built from dense, compact strokes with rounded-rectangle (superellipse) curves and broadly squared terminals. Counters tend to be small and tightly controlled, producing a strong, dark typographic color. Curved letters (C, G, O, Q) read as squarish rounds, while straight-sided forms (E, F, H, N) emphasize a rigid, engineered geometry. Joins show subtle notches and corner cut-ins—most noticeable on K, k, and some diagonals—adding a slightly technical, stencil-adjacent texture without breaking the letterforms. Numerals follow the same heavy, compact construction, with simplified shapes and minimal interior space.
Best suited for display applications such as headlines, posters, sports or team identities, packaging fronts, and bold signage where compact, high-impact letterforms are an advantage. It can also work for short labels or UI badges when ample size and spacing preserve counter clarity.
The overall tone is forceful and no-nonsense, evoking industrial labeling, sports branding, and mid-century display lettering. Its compact proportions and squared-round forms convey toughness and practicality, with a slight retro flavor that feels suited to impactful, attention-grabbing messaging.
The design appears intended to deliver maximum impact in a compact footprint, using superellipse-based geometry to stay friendly at the edges while remaining strongly mechanical overall. The small corner notches and tight counters suggest an emphasis on rugged clarity and a slightly engineered, label-like character.
In text settings the weight and tight counters make it read best at larger sizes, where the internal shapes and small cut-ins remain clear. The lowercase has a sturdy, simplified rhythm (single-storey a) that matches the uppercase’s blocky presence, keeping the texture consistent across mixed-case typography.