Sans Other Dimad 2 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids media, event flyers, playful, retro, spooky, whimsical, cartoon, novelty display, attention grabbing, thematic branding, retro feel, bulbous, wavy, soft-cornered, high-impact, bouncy.
A heavy, display-oriented sans with swollen bowls and stems, cut with wavy, sculpted edges that create a lively silhouette. Terminals often flare or pinch into small notches, giving strokes a hand-cut, irregular rhythm while keeping an overall upright stance and stable baseline. Counters are generally generous for the weight, and the alphabet shows intentional variation in contour and width that adds motion and texture across words. Numerals are equally chunky and rounded, designed to match the same undulating, carved look.
Best used for short, high-impact copy such as posters, event titles, packaging names, and promotional graphics where a playful or spooky-retro tone is desired. It also fits children’s media and cartoon branding, and can work for signage or labels when set with ample spacing and at display sizes.
The font reads as playful and theatrical, with a retro novelty energy that can tip into spooky or Halloween-adjacent depending on context. Its bouncy outlines and exaggerated forms feel friendly and cartoonish rather than severe, making it well suited to attention-grabbing, characterful messaging.
The design appears intended to deliver immediate personality through a bold, novelty silhouette—combining a sans foundation with carved, wavy detailing to evoke vintage display lettering and playful horror or fantasy themes.
The distinctive, wavy stroke edges become a primary visual feature at larger sizes; in longer text they create a dense, textured color that can feel busy. The bold massing and soft corners help it hold together in short headlines, where the quirky contours are easiest to appreciate.