Serif Flared Poma 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Hintdake' by Edignwn Type, 'EquipCondensed' by Hoftype, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'TT Norms Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, book covers, playful, retro, whimsical, bold, dramatic, display impact, expressive tone, vintage flavor, quirky branding, flared, soft corners, bouncy rhythm, ink-trap like, cartoonish.
A heavy, right-leaning serif with flared stroke endings and a soft, sculpted silhouette. The letterforms are compact and energetic, with rounded bowls and wedge-like terminals that swell and taper in a calligraphic way. Counters are relatively small for the weight, and many joins show pointed notches and spurs that create an ink-trap-like bite at tight angles. The overall rhythm is lively and uneven in a deliberate way, with subtly varied shapes and widths that keep text from looking rigid.
This style is well suited to headlines, posters, and packaging where a bold, characterful voice is needed. It can also work for branding and book-cover titling, especially for projects aiming for a retro, playful, or theatrical impression rather than a neutral editorial tone.
The tone is exuberant and slightly mischievous, pairing bold presence with a hand-cut, storybook feel. Its angled stance and flared endings suggest vintage display typography—confident, theatrical, and a bit quirky rather than formal or subdued.
The design appears intended as a high-impact display face that combines flared serif structure with a lively, hand-carved energy. Its exaggerated terminals, notched joins, and forward lean prioritize personality and texture over quiet readability, aiming to make short phrases and titles feel animated and memorable.
In longer settings the dense color and frequent notches add texture and motion, making it most comfortable at display sizes where the interior shapes and terminals have room to breathe. The numerals match the same punchy, sculpted style, with strong curves and pronounced terminal shaping.