Sans Normal Bulah 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Archetica' by Almarkha Type and 'Madiffure' by Ridtype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, practical, versatility, legibility, neutral tone, modern utility, geometric, rounded, open apertures, monoline, crisp.
This is a clean, monoline sans with predominantly circular and elliptical construction and gently rounded joins. Curves are smooth and even, while terminals are mostly straight and unembellished, giving the letterforms a crisp, contemporary finish. Proportions feel balanced with open counters and clear apertures (notably in forms like e, a, and s), supporting an even rhythm in text. Numerals and capitals follow the same restrained geometry, with simple, legible shapes and consistent stroke behavior.
It works well for user interfaces, product branding, and general-purpose layouts where clarity at a range of sizes is important. The even texture and open forms also make it a solid choice for signage and presentation typography, and for editorial settings that benefit from a modern, unobtrusive sans.
The overall tone is modern and neutral, with a friendly clarity that feels straightforward rather than stylized. Its round forms and open spacing read as approachable and functional, suitable for interfaces and everyday communication.
The design appears intended as a versatile everyday sans: geometric enough to feel contemporary, but restrained and readable for continuous text. It prioritizes clarity, consistency, and a neutral voice that can adapt across digital and print contexts.
The design keeps emphasis on simplicity: minimal eccentricities, stable verticals, and predictable curves produce a calm, consistent texture across both the grid and paragraph sample. The lowercase shows a contemporary, single-storey construction where expected (such as a and g), reinforcing an informal-but-professional voice.