Sans Normal Ogma 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Fontagiou' by Areatype, 'FF Real Head' and 'FF Real Text' by FontFont, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, confident, modern, friendly, punchy, clean, impact, clarity, modernity, approachability, geometric, rounded, sturdy, compact, high-impact.
A heavy, geometric sans with broad proportions and smooth, rounded bowls. Strokes are consistently thick with minimal modulation, giving the letterforms a solid, blocky silhouette and strong color on the page. Counters are relatively tight, terminals are clean and mostly flat, and curves are built from simple circular/elliptical arcs. Lowercase forms read straightforward and sturdy, with a single-storey “a” and “g,” a compact “e,” and a short-armed “t,” while numerals share the same dense, geometric construction and rounded corners.
Best suited to display contexts such as headlines, posters, branding systems, and packaging where strong presence and quick recognition matter. It can also work for short UI labels or hero text when ample size and spacing are available.
The tone is assertive and contemporary, with an approachable friendliness coming from the rounded curves and simple geometry. Its weight and width make it feel energetic and attention-grabbing rather than delicate or bookish.
The design appears intended to deliver maximum impact with a simple, geometric construction that stays clean and readable. It prioritizes bold visual authority and a modern, friendly voice over fine detail or subtlety.
The overall rhythm is even and uniform, designed to hold together as a bold mass in headlines. At smaller sizes, the tight apertures and counters suggest it will favor display use where its chunky shapes can breathe.