Sans Normal Rogin 4 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: branding, headlines, ui, signage, posters, modern, friendly, clean, airy, geometric, approachability, clarity, modern branding, display presence, rounded, open apertures, uniform strokes, soft corners, wide tracking.
A rounded geometric sans with generous horizontal proportions and a calm, even rhythm. Strokes are mostly uniform with subtly softened joins and terminals, producing smooth curves in bowls and counters while keeping straight stems crisp. The uppercase set feels broad and steady, with open forms (notably in C, G, S) and round-sided O/Q; the lowercase follows a simple, single-storey construction with a compact ear on g and a straightforward, readable a. Numerals are similarly wide and rounded, with open, contemporary shapes that match the letterforms.
Best suited to display sizes where its wide proportions can create a distinctive, spacious word shape—branding, headlines, posters, and signage. It can also work in UI labels and short text where a friendly, clean tone is desired, though its width naturally benefits layouts with ample horizontal room.
The overall tone is modern and approachable, leaning more friendly than technical due to its rounded shaping and open counters. Its breadth and relaxed spacing give it an airy, confident presence that reads as contemporary and accessible.
The design appears intended to deliver a contemporary geometric sans that feels welcoming rather than austere. By combining wide proportions with rounded, open letterforms, it aims for high visual clarity and a recognizable, modern voice in titles and interface typography.
Diagonal letters (V, W, X, Y) keep a clean, geometric tension without sharp aggression, and curved letters maintain consistent weight through turns. The design favors clarity and smoothness over strict rigidity, making it feel polished while still informal enough for everyday UI and brand use.