Sans Normal Rogig 3 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, sporty, approachable, techy, friendly display, modern branding, high visibility, geometric clarity, rounded, soft corners, expanded, monolinear, geometric.
A rounded, expanded sans with smooth, continuous curves and gently softened terminals. Strokes are predominantly monolinear, with optical corrections that keep counters open and shapes stable at large sizes. The geometry leans toward circular bowls and wide proportions, with a low-to-moderate aperture approach that still maintains clear interior space in letters like O, P, and e. Uppercase forms read broad and calm, while lowercase maintains a clean, simple construction with compact joins and restrained detailing; figures are similarly rounded and wide, emphasizing even color and a steady rhythm.
Best suited to headlines, branding, posters, and packaging where a wide, rounded sans can deliver immediate impact and a friendly personality. It should also work well in short UI labels or signage when space allows for expanded letterforms and a bold, high-presence word shape.
The overall tone is friendly and contemporary, balancing a soft, welcoming feel with a confident, display-forward presence. Its wide stance and rounded construction give it a sporty, tech-adjacent character that feels upbeat rather than formal.
The font appears intended to provide a modern, approachable display sans that pairs geometric roundness with strong, wide proportions for high visibility. Its restrained detailing and consistent stroke behavior suggest a focus on clean reproduction and a unified brand voice across letters and numbers.
The design favors smooth horizontals and generous curves over sharp angles, producing a uniform texture across words in the sample text. Round punctuation and the consistent terminal treatment reinforce the cohesive, softened voice, while the broad letterforms create strong impact and clear silhouette in headlines.