Serif Other Arbu 12 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s titles, branding, playful, retro, quirky, storybook, friendly, attention grabbing, whimsy, retro flavor, friendly display, distinctive branding, rounded, soft serifs, bulbous, bouncy, swashy.
A heavy, rounded serif with soft, blunted terminals and strongly bracketed serifs that often flare into teardrop- and wedge-like shapes. Strokes are smooth and subtly modulated, with generous curves and slightly pinched joins that create a lively, hand-shaped feel. The silhouettes are wide and bulbous, with compact counters and a generally bouncy rhythm; several lowercase forms show expressive, slightly swashy details (notably in g, y, and k). Figures follow the same chunky, rounded construction and read clearly at display sizes.
Best suited to headlines and short blocks of text where its bold, rounded serifs can read as a distinctive visual motif—such as posters, packaging, and brand marks. It also fits children’s titles, whimsical editorial callouts, and event or venue signage that benefits from a friendly, retro-leaning display voice.
The overall tone is warm and characterful, leaning toward whimsical retro signage and storybook display. Its exaggerated curves and soft serifs give it an approachable, jovial voice that feels more decorative than formal.
The design appears intended to deliver immediate personality through chunky forms, softened serifs, and slightly idiosyncratic detailing, prioritizing charm and memorability over neutrality. Its consistent weight and rounded construction suggest a display-first serif meant to evoke vintage warmth and playful expressiveness.
Spacing appears intentionally roomy, helping dense letterforms avoid clumping in headline settings. The uppercase maintains a strong, steady presence, while the lowercase introduces more personality through asymmetric curls and playful terminals, creating a spirited mixed-case texture.