Sans Normal Wagom 3 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type, 'Seconda Soft' by Durotype, and 'FF Advert' by FontFont (names referenced only for comparison).
Keywords: ui text, branding, product design, editorial, signage, clean, friendly, modern, neutral, approachable, versatility, legibility, approachability, clarity, modernity, rounded, open apertures, soft corners, even rhythm, low drama.
A clean sans serif with gently rounded geometry and smooth, consistent curves. Strokes are uniform and steady, with softened terminals that keep corners from feeling sharp. The proportions favor clarity: wide counters, open apertures, and straightforward construction throughout. Capitals are simple and balanced, while the lowercase maintains an even, readable rhythm; the single-storey forms (notably the a and g) and compact joins contribute to a contemporary, uncomplicated texture. Numerals are simple and legible, matching the overall roundness and steady spacing.
Well-suited for interface typography, product and app branding, and general-purpose editorial use where a clean, friendly sans is needed. The open shapes and steady rhythm also make it a good choice for short-to-medium reading lengths, labels, wayfinding, and marketing copy that benefits from a warm but neutral voice.
The overall tone is modern and friendly without becoming casual or playful. Its rounded shapes and restrained detailing give it an approachable, human feel while still reading as neutral and professional. The font projects clarity and ease, making it suitable for everyday communication.
Likely designed as a versatile everyday sans that prioritizes legibility and a contemporary, approachable character. The rounded construction and simplified forms suggest an intention to stay neutral across many contexts while adding a subtle softness that feels current and user-friendly.
The design leans on circular bowls and smooth arcs, producing a cohesive texture in text. Letterforms avoid quirky flourishes, keeping differentiation clear (e.g., distinct lowercase l and uppercase I) while maintaining a soft, welcoming finish.