Sans Normal Sudub 5 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Franklin Gothic SG' by Scangraphic Digital Type Collection and 'Brute Sans', 'Penta', and 'Penta Rounded' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, playful, confident, modern, approachable, approachability, high visibility, modern branding, clarity, rounded, soft corners, geometric, compact joins, high impact.
A heavy, rounded sans with smooth curves, softly squared terminals, and an overall geometric construction. Strokes are consistently thick with gentle transitions, giving counters a sturdy, open feel in letters like O, D, and P, while shoulders and bowls (notably in a, b, d, p) stay compact and controlled. The uppercase set reads broad and stable with simplified forms; the lowercase shows a single-storey a and g and a short-armed r, reinforcing a contemporary, utilitarian rhythm. Numerals are robust and clear, with the 1 as a simple vertical and rounded, generous curves in 2, 3, 5, 6, 8, and 9.
Best suited to headlines and short text where impact and clarity are priorities, such as posters, packaging, and brand marks. It should also perform well in UI labels or signage-style applications where a friendly, rounded voice and strong readability at a distance are desirable.
The overall tone is warm and approachable, with a friendly softness that keeps the weight from feeling harsh. Its rounded geometry and simplified, no-nonsense letterforms create a confident, upbeat voice that fits casual, contemporary branding and clear, direct messaging.
The design appears intended to deliver a modern, friendly display sans that balances strong presence with softened, rounded contours. Its simplified forms and steady rhythm suggest a focus on versatile, high-clarity communication across branding and promotional contexts.
Spacing appears even and comfortable at display sizes, and the large x-height-like presence in the lowercase helps maintain legibility. The design favors clean silhouettes over sharp details, with minimal articulation in joins and terminals for a smooth, cohesive texture.