Sans Superellipse Jaso 13 is a very bold, normal width, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, industrial, sporty, retro, commanding, playful, attention grabbing, branding, display impact, geometric uniformity, friendly boldness, rounded corners, blocky, compact, high impact, geometric.
A heavy, block-oriented sans with rounded-rectangle construction and softened corners throughout. Curves read as superelliptical rather than circular, giving counters and bowls a squarish, machined feel. Strokes are largely monoline with slight optical modulation, and the overall fit is compact with broad shoulders and sturdy verticals. The lowercase keeps a simple, engineered structure with minimal detail, while numerals and capitals maintain consistent squareness and strong horizontal terminals for a uniform, poster-ready rhythm.
Best suited to headlines, posters, and display typography where weight and shape character can do the work. It also fits sports branding, bold packaging, and short-form signage where compact, high-impact letterforms improve immediate recognition. In longer passages it will read as dense and emphatic, making it more appropriate for emphasis and titling than body text.
The tone is bold and assertive, with a distinctly industrial and sporty energy. Its rounded corners keep the voice friendly and slightly retro, balancing toughness with approachability. Overall it feels designed to grab attention quickly and hold it with confident, no-nonsense shapes.
Likely intended as a high-impact display sans that translates rounded-rectangle geometry into a cohesive, contemporary set of letterforms. The goal appears to be strong presence and fast readability, while using softened corners to keep the texture approachable and broadly usable across branding and promotional design.
The design emphasizes straight-sided geometry and wide, flattened curves, producing clear silhouettes at large sizes. Counters are relatively tight and rectangular, which reinforces the dense, impactful color in text blocks. The numerals follow the same rounded-rect logic for consistent texture across mixed alphanumeric settings.