Sans Normal Magig 4 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Peridot Latin' and 'Peridot PE' by Foundry5, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, confident, dynamic, modern, impact, momentum, headline emphasis, brand presence, oblique, blocky, rounded, bulky, compact.
A heavy, oblique sans with broad proportions and substantial, even stroke weight. Curves are generous and smooth, while terminals are mostly blunt with slight shearing that reinforces the slanted posture. Counters are relatively compact for the weight, and joins stay sturdy and closed, producing dense, impactful word shapes. Numerals follow the same robust construction, with simplified forms and strong, stable silhouettes.
Best suited to display settings where maximum impact and motion are desired—headlines, posters, sports and fitness identities, and bold campaign lockups. It also works well on packaging or signage when set at larger sizes, where its rounded forms and sturdy construction remain clear.
The overall tone is energetic and forceful, with a forward-leaning motion that reads as athletic and assertive. Its thick, rounded structures feel friendly but uncompromising, balancing approachability with high-impact presence.
The design appears intended to deliver a modern, high-energy display voice: a slanted, heavy sans optimized for attention-grabbing titles and branding, prioritizing solid silhouettes, smooth curves, and a fast, forward rhythm.
The italic angle is consistent across uppercase, lowercase, and figures, giving lines a cohesive rightward momentum. Spacing appears tuned for headline use, where the dense interior spaces and broad letters create a strong, unified texture.