Sans Normal Abmoj 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'CA Zentrum' by Cape Arcona Type Foundry, 'Bio Sans Soft' by Dharma Type, 'HD Node' and 'HD Node Sans' by HyperDeluxe, 'Molde' by Letritas, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: ui text, product design, editorial, branding, presentations, modern, clean, technical, friendly, efficient, readability, neutrality, emphasis, systematic, humanist, oblique, crisp, rounded, open.
A clean, oblique sans with smooth, rounded curves and uniform stroke thickness. The letterforms show open apertures and straightforward construction, with slightly humanist proportions that keep counters generous and legible. Curves are neatly controlled (notably in C, G, S, and the numerals), while diagonals and joins stay crisp, giving the design a steady, even rhythm across mixed-case text.
It suits interface copy, dashboards, and product documentation where a clean italic voice is useful for hierarchy and emphasis. The even color and open shapes also work well for editorial callouts, presentation typography, and understated branding that needs a modern, no-nonsense tone.
The overall tone is contemporary and practical, with a calm, approachable neutrality. The slanted posture adds a sense of motion and emphasis without becoming dramatic, making it feel efficient and modern rather than expressive or decorative.
Likely designed as a versatile italic companion for a contemporary sans system, prioritizing clarity, consistent rhythm, and neutral character. The goal appears to be a dependable, readable slanted style that can carry both short labels and longer passages with minimal visual noise.
Numerals are clear and uncluttered, with simple, readable shapes that align well with the rest of the set. Spacing appears balanced for continuous reading, and the italic angle is consistent across capitals, lowercase, and figures, helping paragraphs hold a cohesive texture.