Sans Normal Bugur 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app design, web content, branding, packaging, friendly, modern, approachable, clean, informal, legibility, approachability, versatility, modern tone, rounded, soft terminals, humanist, open apertures, even rhythm.
A rounded sans with smooth, gently modulated curves and mostly monolinear strokes. Uppercase forms are straightforward and open, with broad curves in letters like C, G, O, and Q and uncomplicated diagonals in V, W, X, and Y. Lowercase uses single-storey constructions (notably a and g), with soft joins and slightly tapered or angled terminals that keep the texture lively rather than strictly geometric. Counters are generous and apertures are open, producing an even, readable rhythm across words and lines. Numerals are clear and simply drawn, matching the same rounded, low-fuss construction as the letters.
Well-suited to interface and product text where clarity and a friendly tone are needed, including websites, apps, and signage. Its approachable shapes also work well for brand identities, packaging, and marketing copy that aims to feel modern and personable.
The overall tone is warm and contemporary, combining clean simplicity with subtle humanist softness. Rounded shapes and open forms give it an inviting, casual voice that feels suitable for everyday communication rather than formal or corporate stiffness.
Likely designed as a versatile, general-purpose sans that prioritizes legibility and a warm, contemporary feel. The rounded construction and open apertures suggest an intention to stay readable at smaller sizes while retaining an informal, approachable character.
In text, the font maintains a steady color with minimal sparkle, while the rounded details and single-storey lowercase add personality. The spacing and proportions support clear word shapes, and the punctuation (such as the colon and apostrophe) appears sturdy and consistent with the stroke weight.