Sans Superellipse Gukew 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Febrotesk 4F' by 4th february, 'Protrakt Variable' by Arkitype, 'B52' by Komet & Flicker, and 'Reload' by Reserves (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, sporty, techy, assertive, utilitarian, impact, modernize, brand presence, systematic look, blocky, squared, rounded corners, compact, geometric.
A heavy, geometric sans with rounded-rectangle construction and softly radiused corners throughout. Strokes are monolinear and sturdy, with large internal counters and squared terminals that keep the silhouettes compact and punchy. Round letters (O, C, G, Q, 0) read as superelliptical forms, while diagonals (A, K, V, W, Y, X) are clean and stable. Lowercase uses simple, single-storey forms (a, g) with a compact rhythm and slightly mechanical joins, and the numerals are wide and blocklike with clear apertures.
Best suited to short-to-medium display settings where strong shapes and compact spacing can work as an advantage, such as headlines, posters, logos, packaging, and environmental/signage applications. It can also serve in UI banners or feature labels where a robust, geometric voice is needed and sizes are large enough to preserve the squared counters.
The overall tone is confident and functional, with a contemporary, engineered feel. Its rounded-square geometry evokes athletic branding and modern industrial UI styling, projecting strength without becoming sharp or aggressive.
The design appears intended to translate superelliptical, rounded-rectangle geometry into an all-purpose display sans that stays highly legible at large sizes while delivering a strong, modern identity. It emphasizes uniform weight, compact forms, and consistent corner treatment to create a cohesive, brandable texture.
Capitals feel slightly condensed and very uniform in color, helping headings look solid and composed. The flat-sided curves and generous corner rounding create a consistent, system-like texture across text, especially noticeable in repeated verticals (H, N, M) and squared bowls (D, P, R).