Print Ruro 10 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: packaging, posters, headlines, social media, branding, casual, friendly, energetic, playful, handmade, handmade feel, casual impact, expressive display, friendly emphasis, brushy, rounded, chunky, lively, informal.
A bold, brush-pen style script with unconnected, right-leaning forms and rounded terminals. Strokes are thick and consistently weighty with minimal contrast, and the outlines show gentle, organic irregularities typical of hand lettering. The glyphs have compact counters, a relatively short x-height, and variable letter widths that create a bouncy rhythm; several shapes simplify into single flowing strokes with soft hooks and tapered joins.
Best suited to short to medium display text where texture and personality are desirable—such as packaging, café/food branding, posters, social graphics, and informal headlines. It can also work for pull quotes or greeting-style copy when a bold, hand-drawn emphasis is needed.
The overall tone is warm and conversational, with an upbeat, slightly mischievous feel. Its loose, handwritten cadence reads personable and spontaneous rather than polished or corporate.
The design appears intended to mimic bold marker or brush handwriting in a clean, repeatable font, prioritizing speed, warmth, and impact. Its irregular rhythm and heavy strokes suggest a focus on expressive display settings over tight, small-size text precision.
Capitals are broad and gestural, acting like expressive initial forms, while lowercase remains compact and quick, supporting a continuous handwritten flow even without connections. Numerals share the same brushy construction and rounded finishing, maintaining consistency in mixed copy.