Print Ruma 3 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, packaging, headlines, quotes, social media, playful, casual, friendly, energetic, handmade, handmade feel, casual branding, expressive display, friendly tone, brushy, rounded, bouncy, textured, slanted.
A lively, brush-pen style print with a consistent forward slant and thick, rounded strokes. Letterforms show softly swelling terminals and slight edge texture that mimics ink on paper, with modest variation in stroke weight and character widths. Counters are generally open and generous, and curves are emphasized over sharp corners, giving the alphabet a smooth, buoyant rhythm. Capitals are compact and slightly irregular in proportion, while lowercase maintains a steady, readable structure with occasional exaggerated joins and loops (notably in forms like g, y, and j).
Well suited to short, prominent text such as posters, packaging callouts, social media graphics, and quote treatments where a handmade voice is desired. It performs best at display sizes, and can also work for brief subheads or captions when ample size and spacing are available.
The overall tone is informal and upbeat, suggesting quick, confident handwriting with a friendly, approachable attitude. Its bouncy slant and rounded brush forms lend it a youthful, conversational feel that reads as personable rather than formal.
The design intention appears to be a bold, brush-written print that captures the spontaneity of marker or paint-pen lettering while staying legible and consistent enough for branding and display typography.
Spacing appears naturally uneven in a hand-drawn way, which enhances authenticity but can create a busy texture at smaller sizes. Numerals follow the same brush logic, with simple, rounded shapes and a casual, handwritten cadence that matches the letters.