Sans Normal Budij 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cirta' by Eurotypo, 'Linotype Aroma No. 2' by Linotype, 'Niko' by Ludwig Type, 'Mundo Sans' by Monotype, 'Plusquam Sans' by Typolis, and 'Lisboa Sans Hebrew' and 'Lisboa Sans Tamil' by Vanarchiv (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, friendly, clean, technical, versatility, clarity, modern utility, systematic design, geometric, open apertures, even color, rounded, unembellished.
A clean, geometric sans with round, smoothly drawn curves and largely uniform stroke thickness. Proportions lean slightly wide and open, with generous counters and clear apertures that keep text color even at larger sizes. Terminals are mostly blunt and straightforward, and the overall construction favors simple circular/elliptical forms with minimal modulation and a steady rhythm across capitals and lowercase. Numerals follow the same plainspoken, legible approach, matching the letterforms in weight and curvature.
This font suits interface labels, product and brand systems, and general-purpose typography where a clean geometric voice is desired. It also works well for signage and headings that need crisp silhouettes, and for editorial or presentation settings where straightforward readability and a modern tone are priorities.
The tone is neutral and contemporary, with a friendly clarity driven by open shapes and restrained detailing. It reads as practical and approachable rather than expressive, giving it a quietly modern, workmanlike feel suitable for everyday communication.
The design intent appears to be a versatile, contemporary sans that prioritizes clarity and consistency. Its geometric construction and restrained detailing suggest it was made to function across a wide range of sizes and contexts without drawing attention away from the content.
Capitals appear structurally simple and balanced, while lowercase maintains a compact, readable texture with consistent spacing and clear differentiation between similar shapes. The design avoids decorative quirks, emphasizing predictable forms and smooth curves for reliable scanning.